TheIceBreak
tMa engaged with TheIceBreak in August, 2009. TheIceBreak is a seed-funded company that required strategic counsel and seasoned advice around how to position their transition from an online dating site (PickV) into a web and mobile service rooted in analytics, check-ins, incentives and rewards that helps people better their relationships.
tMa provided branding, naming, positioning and media counsel, including the initiative to place a ‘stealth’ story with TechCrunch. Our existing relationships with TechCrunch helped considerably in our ability to place the story in a matter of three days. (TheIceBreak will launch in beta over the next few months and we are managing PR throughout).
TechCrunch, “Stealth Startup TheIceBreak Wants To Use Gaming To Help ‘Center’ Your Relationships,” October 7, 2009
theMIX Client Success: TwoFish Acquisition
theMIX agency worked with Twofish to rebrand and relaunch their enterprise-grade virtual economic engine product. Twofish Elements, a more developer-friendly social gaming virtual currency solution was launched in March 2009.
• Press coverage in 10 top-tier news outlets
• Significantly (30%) increased site traffic.
• Twofish valuation increased
• Acquisition by Live Gamer announced – by theMIX – 6 months later
Live Gamer
From July 19th – 26th, Live Gamer made a series of announcements detailing partnerships with THQ, Gamehouse and EA Games. TheMIX agency played a key role in drafting and issuing the series of announcements, scheduling and staffing a national press tour for pre-announcement briefings, and developing the overall media strategy. The announcements resulted in over 85 major press mentions, including Wall Street Journal, Businessweek, Forbes, Gamasutra, Inside Social Games, Joystiq, Social Times, and VentureBeat.
Download our coverage deck of Live Gamer’s July 2010 announcements, media placements and stats here.
BOKU
BOKU engaged theMIX in the months leading up to its June 2009 acquisition/merger of mobile payments companies Paymo and Mobillcash. tMa played a central role in crafting bridge messaging, developing press Q&A and storyboards, drafting and issuing the announcement and developing overall media strategy. tMa drove dozens of placements across prominent press, including the WSJ, TechCrunch, The New York Times, VentureBeat, etc. A sampling of coverage follows and full coverage can be found here.
theMIX worked with BOKU post launch helping shape overall PR strategy and brokering a number of one-on-ones with top media outlets, helping BOKU establish a steady stream of coverage within the tech press and the business press in late 2009. tMa also lent its specialty expertise in developer relations, helping expose BOKU to a targeted audience of game and mobile developers.
TechCrunch, “The Mobile Payments Rivalry Heats Up,” September 1, 2009
VentureBeat, “Boku sees big growth in mobile payments — finally,” September 1, 2009
Wall Street Journal, “With $13M In Hand, Boku Simplifies Buying Virtual Goods,” June 16, 2009
New York Times, “Investors Bet on Payments via Cellphone,” June 21, 2009
TechCrunch, “BOKU Launches, Makes Some Mobile Purchases For Mobile Payments,” June 16, 2009
VentureBeat, “Mobile payment startup Boku rolls up social rivals, raises funding,” June 16, 2009
paidContent, “Boku Raises $13 Million To Buy Paymo And Mobillcash; Launches Mobile Payment Service,” June 16, 2009
theMIX Client Success: BOKU Event: ‘Metrics and Monetization’
In addition to a successful press launch for mobile payment provider BOKU, theMIX agency conceived, directed content, planned and executed a 120-person private event for BOKU. The event was a great success in promoting BOKU’s mobile payment solution to social gaming and application developers.
• The event featured 4 guest presentations and a case study overseen by theMIX, offering valuable insight for event attendees
• Saw 20% increase in developer-facing BOKU site traffic.
• Multiple partnership deals signed as result of event
