+ Positioning & Messaging
To implement a coherent, effective communications strategy, it is essential to know yourself, where you’re headed, and whom you’re up against. theMIX agency can help you differentiate yourself from the competition by identifying the core competencies that make you uniquely irresistible.

+ Brand Development
A spiffy logo is not enough. We can build your brand from the ground up or work with what you have to make it shine. We’ll tell the world who you are and they will pay attention.

+ Design Production
Our in-house design team can create original and exciting logos, websites, applications, presentations and more. We guide them with precision and the finished product will always enthrall.

+ Usability and Feature Roadmapping
Our team’s deep experience in all things digital gives us the unique ability to cut through the clutter and bring out the best in whatever you are building. Conducting focus groups and gathering actionable data can stop feature creep and build app-apeal.

+ Technology and Product Assessment and Testing
Creator bias can often stop a product from reaching its full potential. So what to do? Take it to the end-user. theMIX has experience planning, executing and analyzing standard and non-standard product tests within a wealth of demographics.

+ Blog Development
A candid, personal touch goes a long way. theMIX can help you establish a frank and intimate company blog that will provide customers and media outlets with the insider story. When you build bridges like these, you’re also building loyalty and respect.

+ Social Web Application Development
theMIX agency lives, breathes and eats social media – needless to say, we hardly sleep. We know what’s already in the space, what’s hot and what’s not, and what’s worth pursuing. Push your product further by leveraging our collective acumen.

+ Business Development Counsel and Strategy
It helps to have friends in the business. Our expert knowledge and friendly connections enable us to broker deals and build value for your product. From our vantage point everything is possible.

+ Value Added Partnership (VAPs) Development Programs
Enjoy impeccable service and unrivalled expertise without the guesswork. Bring your product to life within theMIX agency’s trusted network of top-tier partners to secure a clear competitive advantage.

+ Media Training
theMIX knows the pros and cons of social and traditional media, and how dialogue can be built within both. Avoid the common pitfalls and conquer the heady peaks that tend to foil even the most intrepid evangelists. Learn from the best. Learn from theMIX.

+ Media Relations
We pride ourselves on our network of tenured relationships with national print publications and highly frequented online destinations. Reach your intended audience by demographic or by interest.

+ Digital media planning and distribution
Are you hitting your mark? theMIX can stretch your media budget beyond normal means. Not only do our strategic media partnerships ensure outstanding value for money, but surgical media planning ensures that your message will connect with the right demographic.

+ Social Tool Technology Strategy
Going social means more than cultivating a network. theMIX can help you navigate this rapidly changing space by acting as your chaperone. Utilize the latest tools and messaging channels specific to your needs, guaranteeing massive reach with a relevancy that can’t be beat.

+ Developer Outreach
Our hyper-effective communications and community-building prowess within the geek demographic will put your technology front and center. Want to be taken seriously? Start here.

+ Product Launches
Helen of Troy has nothing on us. If you’re launching a new product or service, theMIX can weave a tantalizing, multi-touchpoint strategy, which, when combined with careful competitive, can generate heroic media coverage and spike awareness.

+ Social Marketing & Sales Strategy
Raising awareness of a product using social media is easy, but without careful, informed strategy, converting views to sales can outfox even the most wiley of marketers. theMIX agency can advise upon which channels are key for your product’s commercial success, and how best to engage them.

+ Event Planning
Whether you’re yearning for a banger of a launch party or seeking a memorable dinner with potential partners, our event stewardship will fit your needs perfectly. Handwritten invitations? A hot indie band? Bungie-karaoke? The sky’s the limit.

+ Customized Buzz Tracking, Monitoring and Cultivation
It’s good to know who’s talking about you. theMIX can track conversations across the social web and can help stir them up, too!

+ Industry Research & Analysis
Cut through the datastream clutter and let us deliver the knowledge that matters to you. theMIX crawls the web daily to find, dissect and present the tastiest and timeliest of infomorsels, direct to your inbox.

+ Writing
Don’t overlook the importance of diction. Language builds personality, and therefore is vital to growing your brand. Not only can theMIX help you find a positioning-appropriate voice, but we can help you refine and project it.

+ Community Building and Outreach
Social media services enable businesses to enter into distinct dialogs that matter. Embrace this connectedness and enjoy finding more customers, more partners, more room for improvement, more opportunities.

+ Customer Reference Programs
Your customers are your biggest fans, so give them a voice. Harness the compelling power of customer testimonials through theMIX agency’s reference programs.

+ Developer Relations
We understand API tuning and building on open platforms so if your customers are coders we can help you speak their language. Developer focus groups bring your product in touch with the best in the business. We can also help you offer the best in documentation, developer resources, forums and communities.

+ Developer Garage/Meetups
Whether to promote your technology or get face time with the geeks, theMIX can create thoughtful, productive day long or half-day events branded with Facebook, MySpace or the platform of your choice.

+ Networking/Dealmaking Events & Introductions
Let theMIX play matchmaker. We anticipate marketplace opportunities before they exist, and love connecting our partners with their next big “happily ever after” success story.

+ Speaking Placement
Do not underestimate the power of face-to-face communications. theMIX agency enables access to top-tier conferences and respected industry panels across the world. Make your presence felt in person and create lasting, direct connections.

+ Thought Leadership Programs
The tech sphere moves like quicksilver, and there are only so many hours in a day. Stop playing catch up and let theMIX’s team of specialists help you forge new paths that wow the crowd and keep them coming back.

+ Data-driven assessments and analytics
Analytics are changing. It’s no longer enough to gauge a campaign’s success rate by the number of eyeballs or click-thrus. Think Behavior, Outcomes and Experience – obtain actionable insights to drive on-the-fly optimizations that bring real results.